THE BRAND

Our story began in 2023 with a wish for more versatile golf clothing — pieces that feel as natural off the course as they do on it. What started as a small idea quickly grew into a mission to make golf more approachable and relevant to a new generation of players.

Leoni is a Finnish brand redefining golf apparel for the modern player — those who see golf not just as a sport, but as a lifestyle.

Rooted in Nordic minimalism and inspired by street culture, Leoni bridges the gap between performance and personality. Our pieces transition seamlessly from the course to the city, combining technical purpose with effortless style. Designed for on-course precision and off-course presence, every piece merges the refined restraint of classic golf wear with the bold edge of contemporary street fashion.